ABOUT US
ANATA APPAREL, an affiliation of CIMSA Universitas Gadjah Mada, is a local brand from Indonesia, offering our first-rate products and exceptional customer service to shoppers as we contribute to raise awareness about Gender Equality and Wellness through our brand to the youth.
THE STORY BEHIND.
The name ‘Anata’ was taken from a Japanese word, which simply means ‘you’. We carefully picked this name for our brand because this brand will be all about you – for without you this project will not reach the success it aims for. You will be the focus of our project, because we plan to empower you in implementing Sustainable Development Goals in Indonesia, especially regarding the matters of Gender Equality and Good Health & Well-being, which could be considered as two significant problems out of many others of the country.
OUR GOALS.
Anata Apparel strives to fight the heinous inequality towards women and the detrimental diseases this country has been facing up until now. By raising awareness and supporting Women’s Rights and Health, we are already taking one step forward towards a better future for a better nation.
The profit will be donated to a specific organization that aims for gender equality and women empowerment. There will be approximately two batches of orders, the first one taking the theme of gender equality while the latter takes the theme of good health and well being. Thus you sure as hell should not miss any of them!
THE DATA.
According to World Economic Forum (2016), Indonesia is currently ranked 88th out of 144 countries in terms of gender equality – far below other Southeast Asian countries such as the Philippines, which ranked 7th. More than 2000 cases of violence against women were reported in the last 6 years in the Special Region of Yogyakarta (Women’s Crisis Center, 2016). Numerous other cases have been assumed to remain unreported and hidden.
According to UNDP, more than 6 million children still die before their fifth birthday every year. 16,000 children die each day from preventable diseases such as measles and tuberculosis. Every day, hundreds of women die during pregnancy or from child-birth related complications, and, in developing regions, only 56% of births in rural areas are attended by skilled professionals.